🎭 Sydney Entertainment Agency — Poster Boy & Junior

Straight out of high school, I began my career with one of Sydney's largest entertainment agencies.

Starting as a poster boy and junior, I learned the business from the ground up and quickly progressed to become an acoustic booker.

• Booked acoustic acts throughout various venues across Sydney
• Built relationships with venues and performers
• Learned the fundamentals of marketing, positioning, and deal-making

This taught me how to match talent with opportunity and create win-win partnerships — skills that would prove invaluable throughout my career.

🎖️ Australian Army (8 Years)

After the entertainment industry, I served 8 years in the Australian Army, where I built discipline, attention to detail, and a commitment to service excellence.

Memorable highlight: I had the honour of cooking for Peter Cosgrove, former Governor-General of Australia.

The Army taught me that excellence isn't accidental — it's the result of systems, discipline, and commitment to quality.

💆 Gold Coast Dial-A-Massage Founder

After leaving the Army, I established Gold Coast's first dial-a-massage business, creating an exclusive, premium service model.

• Serviced over 10,000 high-rise apartments
• Created exclusive, premium positioning in the market
• Built a reputation for quality and reliability

This taught me the power of premium positioning and quality over quantity — lessons that drive My Showroom today.

💻 Computer Antivirus — National Marketing Manager (1990s)

This is where everything changed.

In the 1990s, I was appointed National Marketing Manager for a computer antivirus company. Within 2 years, we achieved 50% national market share.

Universities don't hand over 25,000-PC contracts to unproven vendors.

The ATO doesn't trust random companies with their national computer security.

I earned those contracts through strategic thinking, cooperative models, and delivering value.

✍️ International Poet & Writer

A Journey Into Creative Expression

After leaving the computer antivirus business, I pivoted to writing and discovered an unexpected passion for poetry.

Following my poetry success, I focused on legal writing, copywriting, and letter writing — refining the art of persuasive communication and precision with words.

These years taught me how to craft messages that resonate, influence, and inspire action — skills now woven into every aspect of My Showroom.

🚀 My Showroom — The Idea Returns (2026)

Bringing a 1990s Vision to Life

After years focused on writing, I've returned to business to finally manifest the idea I had when the internet first emerged in the 1990s.

The technology of that era couldn't support my vision. But now, decades later, with the right technology, the right timing, and a proven track record of building 50% market share through cooperative models — it's time.

What you see here isn't a startup experiment.
It's a decades-in-the-making vision from someone who's already proven the model works.

🤝 The University Model (1990s)

The Challenge: Universities needed quality antivirus protection but individual purchasing was expensive.

The Solution: Pool their purchasing power for mutual benefit.

💼 The My Showroom Model (2026)

The Challenge: Small businesses can't afford $5,000+ for radio advertising alone.

The Solution: Pool marketing power for collective campaigns.